In an era where old forms of uncertainty were manifesting in newly terrifying ways, we used every tactic at our disposal to inform the public, assuage fears, and advocate for real change people could feel in their day-to-day lives.

Contributions included:

• COVID Relief – Educational and advocacy content in the face of growing fear and uncertainty.
• Save the ACA – In the month leading up to the 2020 election, the Supreme Court had the power to decide if the Affordable Care Act would be eliminated and along with it, protections for countless millions of Americans facing the health and economic uncertainty of a global pandemic. We ran ads targeting pharmacies, clinics, and hospitals to help use this pivotal moment to inspire health-minded but politically apathetic non-voters to head to the polls like never before.
• 100 Year Anniversary of the Tulsa Massacre – This initiative sought to inform and infuriate those who may not have known first-hand the extent of economic violence faced by POC in America for centuries. The Leadership Conference used this momentum moment to advocate for HR 40, a bill related to reparations.
• Child Tax Credit – Our brief was to help ensure as many Americans as possible knew about and were able to maximize the much-needed CTC funds allocated to help support America’s youngest and most vulnerable population during a time of national crisis.
• Financial Times Pro-Bono Partnership – The Financial Times approached us because they wanted to help make a difference during the turmoil of 2020. From corporate to consumer, the FT audience includes the most influential people in business and politics, some of the wealthiest people in the world. We believed that audience needed to hear a thing or two about how they could be using their extensive financial influence to help promote economic justice from the top down.