Today, The Leadership Conference has grown from 30 member organizations to over 200, redefining civil rights intersectionally as women’s rights, LGBTQ rights, immigrant rights, workers’ rights, disability rights, human rights, and more.

Midway through Trump’s first administration, I was honored to be brought onboard and entrusted to help bring one of America’s legacy civil rights brands into the modern era. It was time for their outward-facing vibe to be as bold and innovative as their 70 years of groundbreaking work itself.

Contributions included:

• Rebrand – This work included a new styleguide we had to nimbly build in real time, a new website, all-new collateral materials, and an ever-growing suite of templates to ensure even lawyers could follow our design guidelines.
• Ads – This work included out-of-home, digital, pre-roll, social, influential partnerships, and I even brokered donated PSA space.
• Online & social media presence – Our growing comms team added many new tools to our advocacy toolbox including a design overhaul, livestreams, branded content with channels like NowThis, collaborations with well-known artists, an e-store for swag giveaways, and the addition of Instagram which grew from 3K followers to 300K followers in summer 2020.
• Pod for the Cause – We conceptualized a brand new intersectional civil rights podcast perfectly positioned for the moment, featuring the who’s who of today’s civil rights movement. The launch was so successful that they’re going strong at seven seasons.
• Rallies, Events, & Fundraisers – We helped amplify our message and advocacy goals IRL, helping to strategize and execute anything from nationwide rallies to buzzworthy PR stunts to million-dollar fundraising galas.
• Influencing policy – Positioned just blocks away from the White House, we developed new methods to quickly and efficiently produce materials needed to help change laws for the better including polished reports often showcased in congressional hearings, coalition sign-on letters and petitions that packed a punch, explainer videos, factsheets, toolkits, accountability reports, and countless other materials to empower those on the frontlines of shaping civil rights policy in America.